Marketers are returning to traditional ads (and heres why)

The demise of traditional advertising has long been predicted, but a recent resurgence shows it might not be time to ditch the mailers just yet. Consumers are forming negative opinions about brands that they’re seeing too much of on their feeds (and that’s when they’re even paying attention). As rules on data sharing and retargeting crack down, marketers should turn back to their traditional marketing ways to connect with audiences. Read the full story here.