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Morning announcements

In the powerful words of Seth Godin, "people do not buy goods and services, they buy relations, stories, and magic." In many ways, as individuals, we are looking for the happy ending to our own story. As brands, we have the opportunity to write that ending. Attention is the most valuable attribute of every brand but the most difficult to acquire and maintain. Jake and Aaron share how they both used the power of storytelling to cultivate fans and community!

The very best omnichannel strategies make sure that your audience is moving through the funnel and eventually hitting the “buy” button, both online and in-store. In this tactical classroom, our experts make the case for in-store retail, explain their own path to getting there, and outline how to actually connect the dots between online and offline in terms of KPIs.

In this panel, our experts explain the difference between “audience” and “community" - allowing you to connect your brand with authentic causes and goals that draw people in.

Join Chris Gallant, CEO of Chamberlain Coffee, for a fireside chat all about the tactics and strategies they've used to scale Chamberlain. By leveraging a modern tech stack including subscriptions, they were able to go from celebrity founded startup to thriving DTC coffee powerhouse in a few short years. Hear directly from Chris how they did it and what he would recommend for the next wave of growing DTC brands.

Relive your youth with our nostaligic arcade games, grab a book to read in the library, play chess with classmates, or even take a run around the schoolyard. The choice is yours.

With over 1 billion active users on the app, that’s a lot of potential business to tap into. Our discussion hosts will walk you through everything you need to know about TikTok ads, metrics, and best practices - from finding your audience, exploring niche groups, understanding ad spend based on algorithm, and other burning questions - to help you see more conversions right away. Don’t miss out on a hungry, engaged audience because you skipped this workshop!

Learn how headkandy and goodles use content native shopping experiences with Fermat to drive highly efficient customer acquisition. With content native shopping, brands are seeing north of 2x increase in ROAS on paid channels, with an experience that delights the consumer.

GROW has you covered. Through targeted discussions that take into account your interests and goals (plus the size of your brand) our experts tell you how to offer unique, creative packages that other brands might not be able to compete with as well as provide insight into just what customers really expect when signing up for a loyalty program. Move over, MeUndies! It’s time for other DTC businesses to take over!

This is where you'll walk over to our on-campus restaurant, Rossoblu, for an amazing healthy lunch alongside 15 other hand-picked brand founders and growth marketers. What will you guys talk about over lunch? The choice is yours.

Grab a delicious lunch courtesy of The Vertical Collective, and make your way to our Job Fair! Looking to expand your horizons?...looking to GROW? Meet some of our attendees that are hiring and expand your skillset.

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eCommerce is competing in the world of real estate! MOBILE REAL ESTATE! It's become essential for brands to maximize time on screen and dedicated phone real estate from their consumers. The brands that win the battle of mobile real estate are winning the marketing battle. 3 Key Takeaways that brands/retailers will learn in the session: The difference between a rented audience and an owned audience. Mobile real estate is king. Specific methods brands can implement this week to begin marketing to their audience in order to optimize for mobile real estate.

No matter the current size or success of your business, investing your time in organic marketing is THE surefire way to grow. Utilizing an array of social media platforms, UGC, reviews, and more, our speakers will walk you through the most successful ways to market your business organically.

In particular, it's time to swap business books with other students in the GROW library - see which authors, lessons and podcasts have been most influential to like-minded marketers. And enjoy drinks and snacks while you're at it.

While email marketing remains THE top revenue channel for eCommerce brands large and small, SMS trails not far behind. The convenience of SMS continues to prove itself a significant driver of ROI, but each of these channels, when utilized alone, comes with a limited amount of impact. In this session, Sendlane CEO & Co-Founder Jimmy Kim will guide you through strategies to effectively map your customer journey with email and SMS, build an engaged community, track and leverage customer data to optimize their experiences, and segment your audience to create high-converting messages.

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What will you guys talk about over dinner? The choice is yours.

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