LINE UP
2023
BEVERLY HILLS
2023
GROW. BV
MONTHLY
BEVERLY HILLS
2023
An exclusive
invite-only event
MONTHLY 2023
8 AM
6 PM
TIME
SPEAKERS
SESSION
TOPIC
08:50
AM
GREG ASHTON, CEO, GROW
WELCOME
Welcome and introduction
VALENTINE
speakers description
WELCOME
09:10
AM
NADIA BOUJARWAH + NORA ALI
INTERVIEW
How to effectively access an underserved market through strategic marketing iniatives and campaigns
VALENTINE
NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW
INTERVIEW
09:30
AM
KIMBERLY KREUZBERGER +JOHN GOODWIN
FIRESIDE
How to grow a loyal customer base by moving away from big tech platforms and third-party data
VALENTINE
KIMBERLY KREUZBERGER, CEO, CRAVINGS BY CHRISSY TEIGEN & FOUNDER, PIVOT PROJECTS + JOHN GOODWIN, EXECUTIVE CREATIVE DIRECTOR, KLAVIYO
FIRESIDE
09:50
AM
DANNY COORSH+HITHA HERZOG
INTERVIEW
How Athletic Greens Thinks About Customer Acquisition Costs
VALENTINE
DANNY COORSH, VP, STRATEGIC PROJECTS, ATHLETIC GREENS INTERVIEWED BY HITHA HERZOG, ASSOCIATE PROFESSOR, PARSONS SCHOOL OF DESIGN
INTERVIEW
10:10
AM
JAMIE LEVY+ STEPHEN PINTO
FIRESIDE
Leading Product Vision in a Marketing-led Organization
VALENTINE
JAMIE LEVY, HEAD OF ENGAGEMENT, NORTH AMERICA, SHOPIFY PLUS + STEPHEN PINTO, DIRECTOR, PRODUCT MANAGEMENT - ECOMMERCE, DR. SQUATCH
FIRESIDE
10:30
AM
CHLOE SONGER & STUART AHLUM + HELLEY KOHAN
FIRESIDE
Circularity as the Future of Sustainability and Customer Retention
VALENTINE
CHLOE SONGER & STUART AHLUM, CO-FOUNDERS, THOUSAND FELL, INTERVIEWED BY SHELLEY KOHAN, ASSOCIATE PROFESSOR, FASHION INSTITUTE OF TECHNOLOGY
FIRESIDE
10:50
AM
JORDAN GUTMAN + AMANDA COUTURE
FIRESIDE
Why CBD Brand Foria Wellness Relies on Loyalty to Build their Brand
VALENTINE
JORDAN GUTMAN, GM OF LOYALTY AND REFERRALS, YOTPO + AMANDA COUTURE, SR. DIRECTOR, ECOMMERCE & RETENTION, FORIA WELLNESS
FIRESIDE
11:10
AM
SOFIA LAURELL , LINDSAY MCCORMICK + HITHA HERZOG
INTERVIEW
Turning customers into advocates / How to build true loyalty
VALENTINE
SOFIA LAURELL, CO-FOUNDER & CO-CEO, TINY ORGANICS; LINDSAY MCCORMICK, FOUNDER & CEO, BITE INTERVIEWED BY HITHA HERZOG, ASSOCIATE PROFESSOR, PARSONS SCHOOL OF DESIGN
INTERVIEW
11:30
AM
BRANDON BROWN + STEVEN BORRELLI
FIRESIDE
Treat Creators like their brand revolves around them
VALENTINE
BRANDON BROWN, CEO AND FOUNDER, GRIN + STEVEN BORRELLI, CEO AND FOUNDER, CUTS CLOTHING
FIRESIDE
11:50
AM
CLAIRE MORILLO + SARA FISCHER
INTERVIEW
The Importance of Building Brand Vision and How to Successfully Integrate It
VALENTINE
CLAIRE MORILLO, VP OF INNOVATION, RITUAL INTERVIEWED BY SARA FISCHER, MEDIA REPORTER, AXIOS
Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community and marketing a brand that challenges culture today.
INTERVIEW
12:10
PM
BRIAN ANDERSON + ALBERT CHONG
FIRESIDE
Headless Commerce - ILIA's Beauty Journey with Nacelle
VALENTINE
BRIAN ANDERSON, CEO, NACELLE + ALBERT CHONG, VP, DIGITAL, ILIA BEAUTY
FIRESIDE
12:45
PM
SAHRA NGUYEN + SELA SERAFIN
GROW THERAPHY TABLE
Actively learning and exploring the bridge between Web3 and Consumer
OUTDOOR
SAHRA NGUYEN, FOUNDER, NGUYEN COFFEE SUPPLY; SELA SERAFIN, STRATEGIST, AV SQUAD
GROW THERAPHY TABLE
12:45
PM
DERRICK DINGLASAN
GROW THERAPHY TABLE
Planning and executing an ideal customer journey for a new DTC brand
OUTDOOR
DERRICK DINGLASAN, FOUNDER, OPTE
GROW THERAPHY TABLE
12:45
PM
LAURA DOWLING
GROW THERAPHY TABLE
The mindset needed to scale - how to approach team building and funding in a fast-growing apparel company
OUTDOOR
LAURA DOWLING, CMO, DIGITAL BRANDS GROUP
GROW THERAPHY TABLE
12:45
PM
SAM MADANI
GROW THERAPHY TABLE
Vision to Execution: Building Effective, Controllable Scoreboards to Execute Towards Your Vision
OUTDOOR
SAM MADANI, CO FOUNDER & CEO, BOMANI
GROW THERAPHY TABLE
02:00
PM
PRESENTED BY THE VERTICAL COLLECTIVE
LUNCH
Lunch
VALENTINE
LUNCH
02:30
PM
CHRISTIAN LIMON + NICHOLE DELANSKY
PANEL
The power of TV and streaming as a full-funnel marketing strategy
VALENTINE
CHRISTIAN LIMON, HEAD OF GROWTH, GEMINI + NICHOLE DELANSKY, SR. MANAGER, PERFORMANCE, ROKU
PANEL
02:30
PM
HOMAS MARKS, VIVEK KUMAR, MELISSA HARRINGTON + JASMINE ENBERG
PANEL
The Strength In Subscriptions
GLASS ROOM
THOMAS MARKS, SVP, MARKETING, STICKY.IO; VIVEK KUMAR, CHIEF REVENUE & MARKETING OFFICER, URBAN STEMS; MELISSA HARRINGTON, FOUNDER & CEO, FISH FIXE INTERVIEWED BY JASMINE ENBERG, PRINCIPAL ANALYST, SOCIAL MEDIA, INSIDER INTELLIGENCE
To unlock next-level ecommerce growth, brands must make direct relationships and better
shopping experiences a priority to keep customers coming back for more. Learn how the subscription model is a powerful tool to deepen customer relationships and build loyalty, all while adding recurring, predictable revenue to your bottom line.
PANEL
02:50
PM
SARA CULLEN, ALEX BRANDS + NINA AGHADJANIAN
INTERVIEW
The new definition of community in the rise of DTC (Sara) +
VALENTINE
SARA CULLEN, FOUNDER & CEO, GEM; ALEX BRANDS, FORMER HEAD OF BRAND MARKETING, MADHAPPY INTERVIEWED BY NINA AGHADJANIAN, EDITOR, UNCOVER LA
Building Community Around Your Brand: A little more focused and tailored around community building and driving engagement as a brand grows organically (Alex)
INTERVIEW
02:50
PM
JAKE SOROKA + TYLER HARMAN
INTERVIEW
Paid Media Post-iOS14: What’s Old is New Again
GLASS ROOM
JAKE SOROKA, CMO, SCENTBIRD INTERVIEWED BY TYLER HARMAN, FOUNDER, RAD DAD
INTERVIEW
03:00
PM
MICHELLE SCHROEDER + JESSICA BEAM
GROW THERAPHY TABLE
The power of retention: A discussion of growth predictors and the best retention strategies in 2022
OUTDOOR
MICHELLE SCHROEDER, CHIEF MARKETING OFFICER, OMETRIA + JESSICA BEAM
GROW THERAPHY TABLE
03:00
PM
MICHAEL BLOCK + ANDREW SILBERSTEIN + PAIGE MUELLER
GROW THERAPHY TABLE
CTV As A Performance Channel
OUTDOOR
MICHAEL BLOCK, VP OF CLIENT SUCCESS, AND JABARI WASHINGTON, MANAGING DIRECTOR, PARTNERSHIPS + ANDREW SILBERSTEIN, FOUNDER, SOLAWAVE + PAIGE MUELLER, HEAD OF CREATIVE DEVELOPMENT, SOLAWAVE
GROW THERAPHY TABLE
03:00
PM
PETER KENNEDY
GROW THERAPHY TABLE
5 influencer data points proven to move the needle for retail brands
OUTDOOR
PETER KENNEDY, FOUNDER AND PRESIDENT, TAGGER
GROW THERAPHY TABLE
03:00
PM
MONICA DERETICH
GROW THERAPHY TABLE
From Strangers to Instant Friends: Personalizing First-Time Shopper Experiences
OUTDOOR
MONICA DERETICH, RETAIL INDUSTRY ADVISOR, SAILTHRU
GROW THERAPHY TABLE
03:10
PM
BAXTER ROBERSON + LISA MASTELA
PANEL
Increasing your customer lifetime value through adding subscriptions
VALENTINE
BAXTER ROBERSON, SR. DIRECTOR, PRODUCT MARKETING, RECHARGE + LISA MASTELA, FOUNDER, BUMPIN BLENDS
PANEL
03:10
PM
LOREN KELLEY +KATIE OUAKNINE
PANEL
Universal Commerce - The Future of eCommerce has No Boundaries
GLASS ROOM
LOREN KELLEY, STRATEGIC SALES LEAD, BOLT & KATIE OUAKNINE, OWNER OF BADGLEY MISCHKA
PANEL
03:30
PM
PHOEBE YU + KAT DEY
INTERVIEW
Creating and marketing products that are functional, sustainable, and affordable
VALENTINE
PHOEBE YU + KAT DEY, CO-FOUNDERS, ETTITUDE INTERVIEWED BY ODILE ROUJOL, FOUNDER, FAB CO-CREATION STUDIO VENTURES
Finding the perfect niche/ formula for a sustainable product - on sourcing and manufacturing. How to balance cost and sustainability - who bears the cost? How smart, circular design and upfront investment can save $$
INTERVIEW
03:30
PM
JOSH GROFF + NORA ALI
FIRESIDE
Leveraging DTC to Crack Brick-and-Mortar
GLASS ROOM
JOSH GROFF, CEO, MORE LABS INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW
FIRESIDE
03:50
PM
SARA LIVINGSTON, JESSICA WANG
FIRESIDE
The Modern Marketing Stack for a DTC Brand
GLASS ROOM
SARA LIVINGSTON, HEAD OF CUSTOMER SOLUTIONS, ROCKERBOX; JESSICA WANG, SR. DIRECTOR, GROWTH MARKETING, FIGS
FIRESIDE
03:50
PM
TYSON QUICK
FIRESIDE
Turning ad clicks into customers, Introducing the Advertising Conversion Cloud
VALENTINE
TYSON QUICK, FOUNDER, POSTCLICK
FIRESIDE
04:10
PM
MICHAEL BARLOW+HITHA HERZOG
INTERVIEW
Last mile delivery
VALENTINE
MICHAEL BARLOW, CO-FOUNDER & CEO, FERNISH INTERVIEWED BY HITHA HERZOG, ASSOCIATE PROFESSOR, PARSONS SCHOOL OF DESIGN
INTERVIEW
04:20
PM
BETTINA HUANG, RAY LI + NORA ALI
PANEL
Disrupting Industries
GLASS ROOM
BETTINA HUANG, FOUNDING GENERAL MANAGER, PLATFORM; RAY LI, FOUNDER & CEO, SENE INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW
PANEL
04:30
PM
DR. INGVAR KRAATZ
FIRESIDE
Lessons learned from scaling the fastest growing ecommerce brands across Google Shopping
VALENTINE
DR. INGVAR KRAATZ, COO, BIDNAMIC
FIRESIDE
04:40
PM
DAVID CHINN+JONATHAN GRELLER
FIRESIDE
Driving growth at every stage of the customer lifecycle
GLASS ROOM
DAVID CHINN, PRESIDENT, LEXER + JONATHAN GRELLER, PRESIDENT - DIGITAL VENTURES, MARQUEE BRANDS
FIRESIDE
05:00
PM
DANNY TAING, JENNA TANENBAUM, GABE KENNEDY, SARAH MORET + NINA AGHADJANIAN
FIRESIDE
Conversion Rate Optimization
VALENTINE
DANNY TAING, FOUNDER & CEO, BOKKSU; JENNA TANENBAUM, HEAD OF GROWTH MARKETING, WHO GIVES A CRAP; GABE KENNEDY, CO-FOUNDER, PLANT PEOPLE; SARAH MORET, CO-FOUNDER AND CEO, CURIE INTERVIEWED BY NINA AGHADJANIAN, EDITOR, UNCOVER LA
FIRESIDE
05:00
PM
IAN YUNG + SHELLEY KOHAN
INTERVIEW
How we measure the effectiveness on our top of funnel brand advertising.
GLASS ROOM
IAN YUNG, VP, GROWTH, PARACHUTE INTERVIEWED BY SHELLEY KOHAN, ASSOCIATE PROFESSOR, FASHION INSTITUTE OF TECHNOLOGY
INTERVIEW
No results
GROW. BV
MONTHLY
BEVERLY HILLS
2023
An exclusive
invite-only event
MONTHLY
2023
11 AM
3 PM