CASE STUDY :
JUDY'S PEDICARE
How we created a new brochure & personal online service promoting experience for Judy's PediCare?
Up until COVID shuttered the locally owned medical pedicure shop, business was booming. This is how we managed to attract foot traffic by promoting Judy's services online - via her improved website and new social media activity, while maintaining its tailor made client’s experience during social distance practices.
Judith Webb, owner of Judy's PediCare, was forced to close her medical pedicure shop in Santa Cruz as a result of Covid outbreaks. Although Judy later on throughout the pandemic moved her business operations outside her shop- in order to be eligible to conduct her day-to-day business activity, monthly turnovers were significantly impacted. Judy signed up with GetVirtual, and the GV team responsible for her project instantly offered to set up a website for her to showcase her services and attract a larger pool of customers. Judy's business requires a highly sanitized environment and so Judy was worried the overall pedicure experience portrayed online would not display that effectively. As an effect, clients would be more reluctant to try out her services. After a few brainstorm sessions we came up with a new solution - allowing potential customers to efficiently grasp Judy's professionalism and dedication to her work and customers. The GV team set up a Covid-19 designated subpage on Judy's website. The GV team made sure to add all subject-related, explanatory information, visuals (of all disinfectants used by the client at her shop), as well as Judy's testimony of the rigorous caution measures taken by her and her clients.Shortly after the GV team launched Judy's website, there was a visible increase in customer requests. One of the most appreciated pages was the Testimonials one; returning customers, as well as potential ones, found great value in reading about other people's exclusive pedicure experiences. Judy loved the new virtual feature. The website was set up so that the customers could better understand the importance of hygienic and safe pedicures on the one hand, and the level of professionalism Judy offered through her services.
BUSINESS NAME:
JUDY'S PEDICARE
WEBSITE:
BUSINESS INDUSTRY:
Medical Pedicures
YEAR:
2022
BUSINESS OWNER NAME:
Judith Webb
STUDENT'S NAME
Ananya Misra and Elena Osain
PROJECTS GOALS:
Creating and improving the website, starting social media accounts, creating a brochure format for the client's list of services.
LOCATION
Santa Cruz, Capitola, California, USA
We set up the calendar, wrote the script for the automatic response email, and edited the settings to fit the details that Anandi and Rama Zoe wanted (time, description, days of week, etc). We also set the calendar up in a way that allowed the customers to choose how they wanted to attend the virtual appointment (zoom, facetime, skype).
Shortly after we launched their first website, the calendar was fully booked with appointments of new and existing clients. Anandi and Rama Zoe loved the new virtual feature. It was set up so that the customers could buy the clothing, get it through curb-side pickup, try it on at home and return anything that they didn’t like.
In terms of sales - Pacific Trading Co. managed to maintain most of their business without the need to operate it physically. Even today, when boutiques are open, this service is being maintained for those who prefer shopping online.
Judith Webb, owner of Judy's PediCare, was forced to close her medical pedicure shop in Santa Cruz as a result of Covid outbreaks. Although Judy later on throughout the pandemic moved her business operations outside her shop- in order to be eligible to conduct her day-to-day business activity, monthly turnovers were significantly impacted. Judy signed up with GetVirtual, and the GV team responsible for her project instantly offered to set up a website for her to showcase her services and attract a larger pool of customers. Judy's business requires a highly sanitized environment and so Judy was worried the overall pedicure experience portrayed online would not display that effectively. As an effect, clients would be more reluctant to try out her services. After a few brainstorm sessions we came up with a new solution - allowing potential customers to efficiently grasp Judy's professionalism and dedication to her work and customers. The GV team set up a Covid-19 designated subpage on Judy's website. The GV team made sure to add all subject-related, explanatory information, visuals (of all disinfectants used by the client at her shop), as well as Judy's testimony of the rigorous caution measures taken by her and her clients.Shortly after the GV team launched Judy's website, there was a visible increase in customer requests. One of the most appreciated pages was the Testimonials one; returning customers, as well as potential ones, found great value in reading about other people's exclusive pedicure experiences. Judy loved the new virtual feature. The website was set up so that the customers could better understand the importance of hygienic and safe pedicures on the one hand, and the level of professionalism Judy offered through her services.
ABOUT THE PROJECT:
Judith Webb is the owner of Judy's PediCare, a hygienic and safe salon providing medical manicures and pedicures for people of all ages. At 65 years old, Judy is a licensed cosmetologist and a certified Advanced Nail Technician (ANT) and Foot Care Nail Technician (FNT). She also has extensive training as a medical nail technician, and has now become a certified professional medical nail technician.
JUDY'S PEDICARE